I led the conception, development and execution of a seven-part video series for the City of Manhattan Beach. This campaign was designed to break down complex stormwater initiatives into digestible, compelling narratives. Collaborating closely with internal stakeholders and external partners, including the Surfrider Foundation, Heal the Bay, and the Bay Foundation, I ensured the content was both accurate and impactful.

I spearheaded the copywriting for each script, executed the voiceovers, and handled all aspects of video and audio editing to create a polished, engaging final product. To maximize reach and engagement, I strategically adapted the campaign into omnichannel deliverables, ensuring the messaging resonated across social media and other digital platforms. Through this campaign, I transformed technical information into emotionally driven storytelling, reinforcing the importance of stormwater initiatives and empowering the public to take action in protecting our coastline.