
ALASKA AIRLINES: EXPLORATION
ALASKA AIRLINES: EXPLORATION
CONCEPT
CONTENT STRATEGY
ART DIRECTION
GRAPHIC DESIGN
COPYWRITING
Imagining a social media campaign for Alaska Airlines, this exploration project is strategically designed to offer a moment of visual and audio escape amidst the digital noise while scrolling, offering a delightful disruption. By showcasing breathtaking destinations coupled with simple audio-scapes from nature this will be sure to provoke a relaxed feeling and reminding consumers that it’s time for a break. Incorporating an engaging "guess the location" element, it aims to capture audience attention, increase engagement and seamlessly guide them towards “discovering their reset” destination through the link.
On-asset copy: Take a break from the noise. The real thing is breathtaking. We fly here.
Social Media Caption: The World is Calling. We’ll Take You There. Disconnect from your phone to reconnect with nature. Think you’ve seen this view before? Guess the location in the comments!
Discover your next reset: alaskaair.com
#TakeaBreak #AlaskaAir